Musashi is one of Australia's most renowned sports nutrition brands. When Musashi were looking to promote their latest brand ambassador ' Isabelle Kelly' the amazing team out JOY reached out to us to help bring to life their ideas to life.

Isabelle Kelly is an Australian rugby league footballer who plays for the Sydney Roosters in the NRLW Women’s Premiership. In 2021, Kelly joined the Sydney Roosters. She was named the club’s player of the year and helped the Roosters to win the NRLW premiership. Kelly was also named the NRLW Captain of the Year for her leadership and on-field performances.